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The breeding work carried out by Poulsen Roser A/S consists of the development of new, exciting and ever healthier and hardier rose and clematis varieties of premium quality in all parts of the supply chain – from production and transport to shelf-life in retail outlets and at home with the consumer. 

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Although Poulsen Roser only manages the breeding and is not involved in either production or sales, we wish to act as a service partner to all links in the production and sales process in order to ensure the supply of the very best products to the next link in the chain.


Poulsen Roser spends many resources on production development and optimisation. Propagation nurseries and breeders will always be provided with growing manuals and we are on hand with highly qualified advice about the latest growing methods.

Brokers, wholesalers and retail

Brokers, wholesalers and retail must have access to product information, images, press releases and other marketing materials for their onward marketing.


Consumers must be given the opportunity to identify the varieties they are interested in, obtain care guides and find ideas and inspiration.

Poulsen Roser A/S ● Kratbjerg 332 ● DK-3480 Fredensborg ● Denmark ● +45 48 48 30 28 ●